Are you a small business owner? Have you entrusted the marketing aspect of your business of your business to a company that specializes in search engine optimization?
If so, you want to make sure that the Long Island SEO company you have hired is actually benefiting your business, not hurting it. Search engine optimization is one of the most important aspects of your business. It expands your reach by making your website more visible on Internet. When your business is more visible on the Internet, you stand out from your competition, attract more clients, boost your bottom line and success overall.
To help you have a better understanding on how SEO works, think of it this way; you want to rank as high as possible in the search engines for keywords that will help you gain more business. If you’re a lawyer, just trying to rank for the keyword “lawyer” may prove to be difficult, as their are a million other lawyers out there trying to rank for the same term. But if you personalize your keyword (type of law, location, etc.) then you have a better chance of ranking for that keyword and people will still search that term.
Understanding your clients is also an extremely important factor when ranking your keywords for SEO. A person seeking a long island estate planning attorney is likely to add the type of attorney that they are looking for rather than just searching for the term “attorney”. Understanding what your clients will be searching for to eventually end up on your website is key to SEO and something that shouldn’t be ignored. Know your demographic and let your SEO company know who they should be targeting when it comes to picking out your keywords
Unfortunately, it’s not uncommon for small business owners to invest in an SEO company, only to end up not seeing any results. Sadly, there are a lot of scammers out there who take your money and run, or people who claim that they are experts and will skyrocket the rankings of a website, but they really don’t know what they are doing. These small business owners can spend thousands of dollars, only to end up throwing that money out of the window because the SEO efforts that the company they employed don’t work – or worse, don’t exist. While it’s true you have to spend money to make money, you don’t want the opposite to happen: spend money and lose money.
Here’s a look at some key signs that indicate an SEO company isn’t delivering results for your business.
They Never Ask You for Anything
A reputable SEO company needs your help in order to help your business. You are the owner of your website, which means that you know it the best. Some of the things that a trustworthy search engine optimization company that is actually going to benefit your business will ask you for include:
- Access as an editor or an admin to your CMS
- Admin access or view access to your Google Analytics
- Access to your Webmaster Tools on Google
- Access to your social media accounts
- A list of keywords that you would like to target
- Any past audits, penalties or work that you may have
If the company doesn’t ask you for anything, it could be that all they are doing is adding linkbacks from a collection of spammy sites that they have. This means that there is a chance that they could be doing some potentially harmful things to your website.
They Don’t Offer Suggestions for Improvements
An SEO agency that is actually working to improve your business will do just that; suggest improvements. If they aren’t making recommendations, that’s a sign that they aren’t doing anything at all – or worse, they are doing something suspicious that could harm your business. If you’re looking to rank for the term signs of autism long island, and your SEO company is not sharing their tactics with you on how they’re ranking for that term, it may be time to look for a new SEO company to handle your business.
SEO companies that don’t have a reliable reputation often just point a bunch of linkbacks to your site. By doing this, they are hoping that their minimal efforts will give you good results. This type of SEO company isn’t interested in interfacing with you, which means that they want to create the illusion that they are going to give you something that will benefit you, when in fact, they aren’t.
They Don’t Share Their Techniques
If you are wondering what your search engine optimization company is doing – and you very well should be – you should ask them.
If, when you ask them what they are doing, they give you any of the following responses, you should run – not walk – away, because you are probably being scammed:
- “Our efforts must remain confidential.”
- “The nature of our industry does not allow us to disclose our practices to you.”
- “We do tons of things, but it would take me too long to explain.”
- “Well, I’m not sure, exactly, but I will be sure to get right back to you about that.” – and then you never hear an answer.
If you get any answers like these, it would behoove you to fire the agency right away. A reputable SEO company that you can trust will use white hat practices that are accepted and legitimate, and they will provide you with proven results. If the agency you are working with are doing those things, then they should be able to explain them to you. If they aren’t able to do that, then you can bet that you have invested in a scam.
Search engine optimization is vital for the success of your business; however, you want to make sure that the company you hire is a good investment, not money thrown down the drain. For an experienced SEO company that will truly deliver outstanding results, give us a call today! We guarantee we’ll boost your visibility and your success overall!